Here’s a few marketing tips and tricks for professional organizers!
Use Canva to create cheap business cards, postcards or mini flyers ((try Canva Pro, using the link in my bio!). Order a small pack of thumbtacks, make those cork bulletin boards around town your best friend, and start putting up your marketing materials on community boards like at your local YMCA, co-ops, grocery stores, kid’s camp pickup areas, community pools, coffee shops… wherever there is a board or a place to leave cards!
Door to door marketing is actually legal, just not mailbox marketing- find the neighborhoods where your “ideal clients’ live, and hit the pavement!
And duhhhhh…. another "old-school" marketing technique that almost ANY business can utilize and benefit from is word-of-mouth referrals! According to a study conducted by Nielsen, 92% of consumers trust recommendations from others, even people they do not know, over branded content.
Create a cohesive brand identity- get a great photo of yourself, build that know like trust factor, people want to buy from people not a logo, and use the same photo for brand recognition everywhere!
Figure out your brand fonts and colors- don’t worry this will change and evolve over time! Canva referral code.
Just starting out? Not sure how to come up with your business name, create your own logo or website? Head over HERE to grab a 20-module course full of worksheets and videos to help you get started in my course titled How to Start a Professional Organizing Business in 30 Days.